Mr. Fish
Plumbing
Private brand preview
Prepared for Mike Fisher. Enter the access code from your email to view the brand.
thinkCircle · confidential
Private brand preview
Prepared for Mike Fisher. Enter the access code from your email to view the brand.
thinkCircle · confidential
Brand preview · prepared for Mike Fisher
Brand proposal · Mr. Fish Plumbing
When it floods… call Mr. Fish.
A complete, mid-century brand system for Mr. Fish Plumbing — mascot, logo, colour, type, patterns and web-ready components. This page is the brand, and it's also a working example of the websites we build.
Examples of the package
A curated look at the system — the mascot, the lockups, the locked palette, a sample of the icon set, the patterns, and a couple of pieces in the wild. A preview of the package, not the production files.
The mascot
Mr. Fish — your spotted-trout plumber
Retro mid-century character in navy coveralls. The no-tail pose anchors signage, the site and the van.
Logo & wordmark
Primary lockup + hand-drawn wordmark
Horizontal and stacked lockups, in navy and cream, built to stay sharp from a phone screen to a truck door.
Colour system
Six anchor colours, full tonal scales
Each anchor expands into a tonal ramp with semantic roles, so every screen and print piece stays on-brand.
Service icons · sample of 12
A custom line of service marks
Drawn in the brand's round, navy-on-wave style — emergency, drains, water heaters, leaks and more.
Brand patterns
Fish scales & wave bands
Texture for backgrounds, dividers and signage — used quietly, never loud.
When it floods…
call Mr. Fish.
Voice & stamp
One tagline, one stamp mark
A distressed navy stamp for merch and watermarks, and a tagline that does the selling.
On the road
The same brand, two directions. These are rough mock-ups on a stock Sprinter just to show the feel — once the actual van and model are confirmed, a vehicle-wrap designer will produce the final, print-ready artwork.
The value
Same budget conversation, two very different outcomes. Toggle to compare what each path actually delivers.
Original quote · Fiverr designer
Not included
Icons, patterns, social templates, apparel, door hangers, fridge magnets, coded website components, revision rounds.
thinkCircle brand package
Note: For physical production such as van wraps and embroidery, the logo will need to be vectorized by a designer. That's a separate step and can be handled later, once those applications are in play.
Bottom line
The original plan routed your brand to a Fiverr freelancer for $300 to $600 at cost. For $1,000, thinkCircle builds the entire system in-house: dozens of assets, web-ready and engineered to plug straight into your site, with no freelancer to manage and complete consistency across everything we produce.